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Monday, March 28, 2005

¡No Mas! There will be no Enormous Omelet Sandwich challenge.
Burger King is about to thumb its nose at the food police - right at the breakfast table.

On Monday, the No. 2 fast-food chain launches its Enormous Omelet Sandwich. How enormous? For those counting: one sausage patty, two eggs, two American cheese slices and three strips of bacon. On a bun.

For those still counting, that's four layers of breakfast with 730 calories oozing 47 grams of fat. For about $2.99, depending on the market. . . .

With the Enormous Omelet Sandwich, "Burger King is going 180 degrees away from politically correct food," he says. Many young males "like that attitude and couldn't care less about nutrition." They just want to fill up - cheap.

Ask Andy Puzder. He's CEO of Hardee's and Carl's Jr., home of the 1,420-calorie Monster Thickburger. One year after the giant burger rolled out, same-store sales at the chain were up more than 7%, he says.

Why would anyone buy such a behemoth burger? That's easy, Puzder says: "Because they're good."
I'll bet that Andy Puzder hasn't tried eating three of his Thickburgers in an hour. Had he, then he wouldn't be quite so glib. They aren't good, Andy. They're bad--very, very bad.

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