Fear Factor. Bush-Orwell '04. Because 20 years isn't too late.

Shrub, 10/18/04: One of the things that obviously we're now being confronted with are shameless scare tactics.

Darth Cheney, 10/19/04: The biggest threat we face now as a nation is the possibility of terrorists ending up in the middle of one of our cities with deadlier weapons than have ever before been used against us — biological agents or a nuclear weapon or a chemical weapon of some kind to be able to threaten the lives of hundreds of thousands of Americans.... I don't think there's any evidence to support the proposition that [Kerry] would, in fact, do it [be as tough and aggressive on terrorism as Bush]."

And as further evidence that Shrub is a dangerous person, Pat Robertson says that Shrub told him before the war in Iraq, "Oh, no, we're not going to have any casualties."
Now somebody wrap that up in a commercial and get it on the air.